SEO Company London
Sky Ranks: An SEO Company Covering All Bases
Sky Ranks provide ethical SEO services for companies in London and the UK. We look at all of the variables, verticals and metrics and use all of our 10 years+ experience and connections across the globe to ensure your website is ranking and earning money in the quickest possible time.
Search Engine Optimization by Definition
Its easy for people involved in Internet Marketing and SEO to forget that most lay people have never even heard of SEO. Well for those people here is the full definition according to Wikipedia:
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.” Read the full Wiki entry here.
And here is Googles definition:
“Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.” Read Googles guide to SEO here.
SEO can be complicated to explain, and there are a myriad of ways to go about it, but ultimately it is the technical term for getting your website on to the top of Googles (or any search engines) search results.
Why Is Google So Important?
Many people may not have heard of SEO, but we can safely say that most people have definitely heard of Google. There were an incredible 3 billion searches each day on Google from August 2012, and we can also safely say that a helluva lot of people use it to search for the things they need. So this means that being at the top of Google for something that people need can drive an awful lot of business your way. This equates to more customers, higher sales, bigger profits and a much better lifestyle for you and your business.
What Does SEO Involve?
What does SEO involve? Well that is the million dollar question. SEO is an ever changing industry and it’s wide open to manipulation and Google are fighting a constant battle to stop SEOs from manipulating their search results. The aim for all search engines is to deliver the best possible results to the end user. Google themselves have taken the fight against unethical SEO personally and now more than ever it is vital that everything that is done with regards to SEO is ethical and within the Google TOS. This means no paid links, no spamming, no link exchanges, nothing that can be considered underhand or “black/grey hat”. An ethical SEO company only targets natural links by producing excellent content and tools that attract links.
User Experience and Ethical SEO
The primary focus of SEO should be not on the search engine but on the visitors to your website. So focus on providing the best content for your visitors and providing an excellent all round experience for anyone that visits your website. This means the design of the website, the speed and the usability as well as the actual content itself.
So search engine optimization (post 2012) basically means looking at your website to see how it can be more user and search engine friendly, and making any changes that can help with the performance of your website. Then adding awesome content and/or tools that will encourage other website owners to link to your website naturally as a real “vote” for your website. Then finally it is about adding social signals such as Facebook shares, Tweets, G+ and adding Google Authorship to your content.
All these things add up to making your website an authority in your niche and making you more relevant to a search for keywords related to your niche.
The Way We Work
At Sky Ranks we like to think we are an SEO company that works “with” you and not necessarily ”for” you. This is because there is so much more to SEO and Web marketing than just getting a bunch of links that will rank your website at the top of the SERPs (Search Engine Ranking Positions). We believe in teaching you, the client, how to get the most out of the Internet for your company and how to engage with your customer base. You may not have the time, or desire to do any of the actual work that is involved, and that is what we are here for. But it is important that you know what engages your visitors and what we are doing to promote your brand. If you want to get involved then even better. But the days of paying an SEO company to rank your website (and ultimately your companies good name) on Google, without knowing anything about the process are over. And if you want your company to be safe and protected from any future Google updates or algorithm changes, then it is vital that you understand Googles TOS and the process of how to promote your website in an ethical way.
Sky Ranks strives for the good of the Internet and aims to give Google what it asks for and that is high quality and value for the end user.